03.Jul.2015, 10:00h

“Fishing for Diamonds”: the Launch of the HOYA Vivinex iSert at the DOC

Fishing for Diamonds: the Launch of the HOYA Vivinex iSert at the DOC
Fishing for Diamonds on the HOYA booth at the DOC

A crowded booth with many curious visitors:  this was the way how HOYA Surgical Optics Germany Austria launched the new IOL, HOYA Vivinex iSert, during the DOC 2015 in Leipzig from 11th to 13th June. The German and Austrian Teams draw interest on Vivinex iSert® with diamonds to underline the long term and high quality of the innovative material.

The diamonds of Vivinex iSert were present everywhere on the booth, on banners and posters, hanging from the booth roof, placed in an orchid vase and lying on the demo tables. Additional the HOYA Team organized a small koi aquarium for playing “Fishing for Diamonds” with the customers.  This funny game was very popular and everybody wanted to catch a magnetic diamond with a fishing rod to win a small giveaway (e.g. pencil with diamond, diamond plug for cell phones or colored sunglasses with the Vivinex iSert® brand). So many existing and prospect clients have been attracted to the booth, where hundreds of demonstrations took place.

The 28th International Congress of German Ophthalmic Surgeons DOC (Kongress der Deutschen OhthalmoChirurgen) was a Joint-Meeting DOC-ISRS/AAO (International Society of Refractive Surgery/ American Academy of Ophthalmology) with round about 5.000 delegates. The DOC is the most important congress in Germany and the lectures and presentations were mostly in German but due to international speakers partly as well in English.

Diamonds on the HOYA booth
HOYA had a 40 sq m booth presenting the first time Vivinex iSert® in Germany. The Sales Force was completely present (7 from Germany and 2 from Austria) with additional support of the European Marketing and Customer Service staff to satisfy the demand of all delegates during the congress.

The DOC Congress was a great success and perfect platform to launch Vivinex iSert® in Germany.